So-called "Breast Cancer Campaign"

Around 8pm, I saw a weird Facebook status update from a friend. The update read, "Black" Huh? Over the next few hours, more than half the status updates in my feed turned out to be colors, mostly pink, beige, and black. I figured out later that these were colors of bras. I somehow thought it to be stupid and did not participate!!

I just thought it to be pointless!! And you know what I didn't do? Think about breast cancer. That, however, was supposedly the point of the exercise. No one knows who started this but there are reports that it was started by a Detroit woman to spread breast cancer awareness! And there it was... a pointless campaign for breast cancer (that’s what media says)!! I received a message that said

"We are playing a game...... silly, but fun! Write the color of your bra as your status, just the color, nothing else!! Copy this and pass it on to all girls...... NO MEN!! This will be fun to see how it spreads, and we are leaving the men wondering why all females just have a color as their status!! Let's have fun”

I wonder how did the message aware me of breast cancer and how could I do such favors by doing this superfluous activity. In this exposed age, this campaign doesn't strike me as very naughty thing to do—typing in the word "beige" is a far cry from dirty talk. But ultimately, what's the point of it? Almost all the people who are updating their status boxes with bra colors are doing only that. They're not saying a word about cancer. This isn't awareness or education; it's titillation.There's nothing wrong using nontraditional and goofy marketing tactics to raise awareness of public-health issues. Sometimes, if it's done really well, it can make people laugh while they're learning something serious. Other times, it's done in ways that are hugely successful. But what was the purpose?? I still cannot get the answer.

I am not sure if I can find anyone in this world right now who is unaware of breast cancer. What we need now is not the far-fetched knowledge but a scientific clarity to the people as to its cure!! Such campaigns could have been of some help a decade back but know, we need measures... strong ones!!

I liked a status by a writer that read, "Post what your arteries look like and support a cure for heart disease!"